The latest hot topic in 2024: What brand of pants is good-looking? Network-wide popularity analysis and recommendations
Among the hot fashion topics discussed online recently, "pants brand selection" has become the focus. Especially as the demand for summer wear increases, consumers' attention to comfort, design and cost-effectiveness has increased significantly. The following is hot topic data analysis and brand recommendations in the past 10 days (as of 2024).
1. Popularity ranking of popular trousers brands across the Internet (last 10 days)
| Ranking | brand name | Hot search index | core selling point |
|---|---|---|---|
| 1 | UNIQLO UNIQLO | 98,000 | High cost performance, basic and versatile |
| 2 | ZARA | 72,000 | Trendy design, fast fashion |
| 3 | Lululemon | 65,000 | Sports technology fabric |
| 4 | Li Ning | 54,000 | National trendy design and functionality |
| 5 | Levi's | 49,000 | classic jeans |
2. Trend analysis of popular pants types
According to social platform discussion data, the following three types of pants receive the most attention:
| Type | Proportion | Represent the brand |
|---|---|---|
| wide leg pants | 38% | COS,UR |
| sports leggings | 29% | Nike, Adidas |
| ripped jeans | 23% | Lee, Diesel |
3. Key factors for consumer purchasing
Through text mining of e-commerce platform reviews, the following purchasing criteria were discovered:
| factors | mention rate | Typical comments |
|---|---|---|
| comfort | 72% | "The best pants are those that don't tighten at the waist." |
| Version design | 65% | "Finally found a slimming model for pear-shaped figures" |
| Price | 58% | "High-quality choice under 300 yuan" |
4. List of brands recommended by experts
Based on comprehensive design, quality and reputation, fashion blogger @matchjun has recently recommended 5 brands:
| Brand | Star product | price band |
|---|---|---|
| Massimo Dutti | Drapey suit pants | 399-699 yuan |
| Moussy | high waist straight leg jeans | 599-899 yuan |
| Jiangnan commoners | linen blend pants | 499-799 yuan |
5. Purchase suggestions
1.Workplace commuting: Give priority to Uniqlo’s Smart series or Massimo Dutti’s suit pants, and be careful to choose styles with 5% elasticity.
2.Daily leisure: ZARA’s overalls and Li-Ning’s Chinese-style leggings are popular items on Xiaohongshu recently. It is recommended to pay attention to the official live broadcast room discounts.
3.special needs: Lululemon's Align series has become the first choice for yoga enthusiasts due to its "naked feeling" feature, but you need to pay attention to how you wash it.
According to data, consumers’ attention to trousers brands has shifted from a single logo to practical value. It is recommended to refer to Douyin’s “actual wear evaluation” content before purchasing. The latest trends show that searches for brands with environmental certifications (such as Patagonia) have increased by 47% year-on-year, making sustainable fashion a new hot topic.
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