Why do women wear facial masks? Revealing the top 10 popular reasons and the latest trends
In recent years, facial masks have become an indispensable part of women's skin care routine. Whether it is celebrity recommendations, social platform planting, or the popularization of scientific skin care concepts, the popularity of facial masks has always remained high. This article combines the hot topics and data on the Internet in the past 10 days to provide an in-depth analysis of the top ten reasons why women wear facial masks, and attaches the latest trend analysis.
According to discussion data on social platforms (such as Weibo, Xiaohongshu, and Douyin), the main reasons why women wear facial masks can be summarized into the following 10 categories:
| Ranking | Reason | mention rate |
|---|---|---|
| 1 | Quickly hydrating and moisturizing | 68% |
| 2 | First aid repair (staying up late, after sun exposure) | 52% |
| 3 | Whitening and brightening skin tone | 45% |
| 4 | anti aging firming | 38% |
| 5 | Clean pores (mud mask type) | 32% |
| 6 | Sense of ritual and relaxation | 28% |
| 7 | Social sharing (take photos and check in) | 25% |
| 8 | Celebrity/Internet celebrity same style effect | 20% |
| 9 | Seasonal needs (such as dry autumn and winter) | 18% |
| 10 | Try new technologies (like freeze-dried facial masks) | 15% |
Combining sales data from e-commerce platforms (Taobao, JD.com) and short video platforms, the following mask types have surged in popularity recently:
| Type | Representative ingredients | Examples of popular brands | Hot search index |
|---|---|---|---|
| Hyaluronic acid hydrating mask | Hyaluronic acid, ceramide | Fulga, Winona | ★★★★★ |
| Acid cleansing mask | Salicylic acid, mandelic acid | Boleda, Stridex | ★★★★☆ |
| Anti-glycation mask | Carnosine, nicotinamide | PROYA, OLAY | ★★★☆☆ |
| Medical cold compress | Collagen, Centella asiatica | Kefumei, Fuqing | ★★★☆☆ |
In response to the recent controversy over whether it is necessary to wear a facial mask every day, dermatologists have made the following suggestions:
1.Frequency control:Ordinary facial mask is used 2-3 times a week, and medical facial mask is used as needed;
2.Time limit:No more than 20 minutes at a time to avoid reverse water absorption;
3.Ingredients safe:Avoid high-risk ingredients (such as methylparaben);
4.Skin type compatibility:Be careful with overly moisturizing products if you have oily skin, and avoid using alcohol if you have sensitive skin.
Xiaohongshu data shows that more than 50,000 new notes related to "Mask Check-in" have been added in the past 10 days. Keywords include:
-"Immersive facial mask"(With aromatherapy and music)
-"Face Mask Review"(actual measurement comparison chart)
-“My boyfriend puts on a facial mask”(Couple interaction topic)
From functionality to sociality, facial masks have become the epitome of modern women’s pursuit of beauty and quality of life. In the future, with the development of technology (such as smart facial mask devices), this market will continue to innovate.
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