What brand of shoulder bag is good-looking? Recommended popular brands in 2024
As a practical item for daily wear, shoulder bags can not only enhance your fashion sense but also meet your storage needs. Recently, the discussion about shoulder bags has continued to rise across the Internet, especially affordable luxury brands and niche design models have become the focus. This article combines the hot topic data of the past 10 days to sort out the most popular shoulder bag brands and purchasing guides for you.
1. Top 5 popular shoulder bag brands in 2024
| Ranking | brand | Popular styles | reference price | Social media discussion volume |
|---|---|---|---|---|
| 1 | COACH | Tabby series | ¥2500-4500 | 186,000 items |
| 2 | Charles & Keith | geometric lock bag | ¥500-1200 | 123,000 items |
| 3 | PEDRO | Saddle bag series | ¥600-1500 | 98,000 items |
| 4 | MICHAEL KORS | Sloan Editor Series | ¥3000-6000 | 72,000 items |
| 5 | FURLA | 1927 series | ¥2000-4000 | 59,000 |
2. Analysis of recent popular shoulder bag styles
According to data from Xiaohongshu, Weibo and other platforms, the following three design styles have received the most attention recently:
| style type | representative element | Suitable for the crowd | heat index |
|---|---|---|---|
| Retro preppy style | Metal lock buckle, diamond pattern | Women aged 18-25 | ★★★★★ |
| Minimalist commuting style | Solid color cowhide, three-dimensional tailoring | working women | ★★★★☆ |
| Niche designer models | Irregular shapes, special materials | fashion blogger | ★★★☆☆ |
3. Three key indicators when purchasing a shoulder bag
1.Material selection: First-layer cowhide is the most popular, accounting for 43% of recent sales; the discussion of environmentally friendly canvas materials increased by 27% year-on-year
2.Functional design: Search volume for zipper bags with anti-theft function increased by 35%, and adjustable shoulder strap styles accounted for 68% of new product launches
3.color trends: According to e-commerce platform data, the best-selling colors in Q1 2024 are: cream white (32%), caramel brown (25%), haze blue (18%)
4. Cost-effectiveness recommendation list
| price range | Recommended brands | Core advantages |
|---|---|---|
| ¥300-800 | ZARA/H&M | Fast fashion new styles, with an average of 20+ new styles released every month |
| ¥800-2000 | PEDRO/小CK | Strong sense of design, high rate of same styles among celebrities |
| ¥2000+ | COACH/MK | Strong value retention and exquisite leather craftsmanship |
5. Maintenance tips
Recently, the topic "Bag Care" on Douyin has been viewed 120 million times. Professional nurses recommend:
• Clean with special wipes once a week
• Be sure to add filling to maintain shape when storing
• Special care agents are required for different materials (leather/suede/canvas care agents cannot be mixed)
Conclusion: Choosing a shoulder bag depends not only on brand awareness, but also on personal usage scenarios and dressing style. It is recommended to give priority to neutral color basic models suitable for multiple scenes, and then choose a suitable brand grade according to your budget. The recent joint series between COACH and Disney and PEDRO’s spring and summer new color series are worthy of attention.
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