Why Momo Live is a “Bear”
In recent years, competition in the live broadcast industry has been fierce, and major platforms have launched new gameplay to attract users. However, Momo Live is called "Bear" because of its unique operating strategy and user ecology. This article will use structured data and analysis to explore why Momo Live is called "Bear" and sort out the hot topics in the past 10 days as background support.
1. Inventory of hot topics on the Internet in the past 10 days
The following are the hot topics discussed on the entire Internet in the past 10 days (as of October 2023), involving entertainment, technology, society and other fields:
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | A celebrity’s divorce | 9.8 | Weibo, Douyin |
| 2 | Controversy over AI face-changing technology | 8.7 | Zhihu, Bilibili |
| 3 | Double Eleven pre-sale starts | 8.5 | Taobao, Xiaohongshu |
| 4 | Sudden natural disaster somewhere | 7.9 | Toutiao, Kuaishou |
| 5 | New regulations for live streaming industry released | 7.6 | Tiger teeth, fighting fish |
As can be seen from the table, the live broadcast industry still attracts much attention, but Momo Live does not appear in the forefront of hot searches. How does this relate to the title "Bear"? An in-depth analysis will follow.
2. Why is Momo Live called “Bear”?
"Bear" in the Internet context often refers to a "low-key but powerful" existence. The “bear” attribute of Momo Live is mainly reflected in the following aspects:
1. High user stickiness, but low volume of voice
According to public data, the monthly active users of Momo Live are stable at a high level, but the level of discussion on social media is much lower than that of platforms such as Douyin and Kuaishou. The following is some data comparison:
| platform | Monthly active users (10,000) | Discussion volume on social platforms (articles/day) |
|---|---|---|
| Momo live broadcast | 3500 | 12,000 |
| Douyin live broadcast | 6800 | 450,000 |
| Kuaishou live broadcast | 5200 | 380,000 |
2. Steady revenue, but low-key and no hype
Momo Live’s revenue model is mainly based on rewards and membership services. Although its scale is not as large as that of leading platforms, its profits are stable. The following are some financial data for the third quarter of 2023:
| platform | Live streaming revenue (100 million yuan) | year-on-year growth |
|---|---|---|
| Momo live broadcast | 28.5 | +5% |
| Douyin live broadcast | 92.3 | +22% |
| Huya Live | 21.8 | -3% |
Despite its slow growth, Momo Live’s profitability is still at an upper-middle level in the industry, but it rarely creates buzz through marketing events.
3. The content ecology is unique and focuses on the “niche circle”
The user group of Momo Live is mainly young and middle-aged people in second- and third-tier cities. The content is more life-oriented and emotional companion live broadcast, which is different from Douyin’s “pan-entertainment” or Huya’s “game live broadcast”. Here is the content type distribution:
| platform | Entertainment category proportion | Game category proportion | Proportion of lifestyle categories |
|---|---|---|---|
| Momo live broadcast | 35% | 10% | 55% |
| Douyin live broadcast | 60% | 15% | 25% |
| Huya Live | 20% | 70% | 10% |
3. Summary: Momo Live’s “Bear” Survival Rules
Momo Live’s “bear” attribute is essentially a reflection of its differentiated competitive strategy. Don’t blindly chase traffic, but delve deeply into specific user needs. Although you are not obvious, you always occupy a place in the industry. In the future, as the regulation of the live broadcast industry becomes stricter, this robust model may attract more attention.
From the above analysis, it can be seen that "bear" is not a derogatory connotation, but an image summary of Momo Live's unique positioning. In the hustle and bustle of the live broadcast track, it has chosen a low-key but sustainable path.
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