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what do japanese people wear

2025-11-25 14:39:34 Fashion

What Japanese people wear: analysis of hot topics and fashion trends in the past 10 days

Japan, as the vane of Asian fashion, has always attracted global attention for its dressing culture. This article will combine the hot topics on the Internet in the past 10 days (as of October 2023) and show the current clothing trends in Japan through structured data.

1. Ranking list of hot search keywords

what do japanese people wear

RankingkeywordsSearch volume increaseRelated scenes
1Mountain style outfit+320%Outdoor/Commuting
2Mix and match vintage clothing+215%Harajuku style
3Functional style jacket+180%New products for autumn and winter
4Improved kimono+150%daily wear

2. Analysis of popular items of the season

Based on the sales data of major department stores in Japan and the popularity of discussions on social media, we have compiled the following popular items:

CategoryRepresent the brandprice rangeCore features
loose overallsBEAMS/UNIQLO5,000-15,000 yenMultiple pocket design
patchwork sweaterCOMME des GARÇONS20,000-50,000 yenasymmetrical cut
waterproof windbreakermont-bell15,000-30,000 yenFoldable storage

3. Comparison of regional clothing differences

The dressing styles of different regions in Japan have distinct characteristics. Recent social media check-in photos show:

areaMainstream stylerepresentative elementPopular check-in places
TokyoUrban functional styleNeutral colors/modular designDaikanyama
OsakaStreet mix and matchoversize/fluorescent coloramerican village
KyotoEclecticHakama pants + leather shoesGion

4. Hot topics on social media

By analyzing the tag data of Twitter and Instagram, we found the following discussion hot spots:

1.#コーデContribution(Outfit submissions) 120,000 new entries were added in a single day, of which "gender-neutral outfits" accounted for 37%
2.#ユニクロ神コーデ(Uniqlo's fabulous matching) has triggered discussions on affordable fashion. The most popular item is the U series loose shirt
3. The "10-Second Dress Up" challenge on TikTok has been viewed more than 200 million times, demonstrating the rapid switching between traditional and modern clothing.

5. Expert opinions

Fashion critic Misaki Sato pointed out in his latest column: "In the post-epidemic era, young Japanese people are pursuing "scene-blurring" clothing, which can not only meet the comfort needs of remote working, but also be suitable for sudden offline social interactions. This demand has given rise to a multi-functional clothing boom represented by mountain-style clothing. "

6. Changes in consumer behavior

age groupshopping channelDecision factors TOP3average budget
20-29 years oldSecond-hand platformUniqueness/Value for money/Sustainability8,000 yen/month
30-39 years oldBrand official websiteMaterial/version/washing convenience15,000 yen/month

It can be seen from the data that Japan's current clothing culture is in a period of collision between tradition and modernity. It not only retains the ultimate pursuit of details, but also incorporates more pragmatic elements. This unique dressing philosophy continues to influence the development direction of the global fashion industry.

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