How to take photos for opening an online store? Hot topics and practical tips across the Internet
With the rapid development of the e-commerce industry, high-quality product photos have become the key to attracting customers. Recently (in the past 10 days), the hot topic on the Internet about "online store photography skills" mainly focuses on aspects such as light, composition, and background selection. This article will combine these hot spots to provide you with a detailed guide to taking photos in online stores.
1. Analysis of recent hot topics
| hot topics | Discussion popularity | core concerns |
|---|---|---|
| Natural light vs photography lights | high | How to use natural light or fill light to enhance photo quality |
| Mobile photography tips | high | Parameter settings and post-retouching of online store photos taken with mobile phones |
| Background and prop matching | Middle to high | Simple background vs scene-based shooting options |
| Short video display | rise | How to use short videos to assist static photos to increase conversion rates |
2. 6 core skills for taking photos in online stores
1. Light selection: Natural light is the best assistant
In recent discussions, natural light has been widely recommended due to its low cost and soft effect. It is recommended to shoot in a bright place near a window to avoid direct sunlight. If you need to add light, you can use reflectors or ring lights to avoid excessive shadows.
2. Composition rules: highlight the main body of the product
Popular composition methods include: -rule of thirds: Place the product at the intersection of the screen -Centrosymmetric: Suitable for simple style -diagonal composition: Increase the sense of dynamics
3. Background processing: combination of solid color and scene-based
According to recent data, 60% of hot-selling products use solid color backgrounds (white/gray/light pink), while clothing products tend to be shot in scenes (such as cafes, outdoors).
| product type | Recommended background |
|---|---|
| jewelry | Pure black/pure white velvet |
| clothing | Light gray background or life scene |
| food | Wood texture or solid color + props |
4. Shooting angle: multi-dimensional display
Popular items usually offer 3-5 angles: -eye level(Main image) -45 degree oblique shot(Showing three-dimensionality) -overhead shot(Suitable for flat products) -Detail close-up(Material/logo, etc.)
5. Mobile phone shooting parameter settings
Recent popular mobile phone photography tips: - Turn off the automatic beautification function - Use professional mode: ISO 100-200, shutter speed 1/100 or above - Manually reduce exposure after focusing (to avoid overexposure)
6. Post-retouching: lightweight processing
It is recommended to use Snapseed or Lightroom to make basic adjustments: - Brightness +10~15 - Contrast +5 - Sharpening +20 (main image only) - Use the "Repair" tool to remove impurities from the solid background color
3. New trend in 2023: short video + photo combination
Recent data shows that the conversion rate of product pages with 15-second short videos increases by 27%. Suggestions: - Shoot a 360-degree rotating video of the product - Show usage scenarios (such as the process of putting on clothing) - Use slow motion to show details (such as liquid pouring)
Summary
In light of recent hot topics, attention should be paid to taking photos in online storesNatural light, simplified composition, and multi-dimensional display. Regularly refer to the shooting styles of similar hot-selling products and try to add short video elements, which will significantly enhance product appeal.
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