How much does Korean kimchi cost? ——Analysis of hot topics and prices across the Internet in the past 10 days
Recently, the price and consumption trends of Korean kimchi have become hot topics on social media and e-commerce platforms. This article will combine the entire network data of the past 10 days to analyze the current situation of the Korean kimchi market from the perspectives of price, regional differences, and consumer preferences.
1. Analysis of Korean kimchi price trends (last 10 days)
| product type | Specifications (g) | Average price (RMB) | highest price | lowest price |
|---|---|---|---|---|
| Traditional cabbage kimchi | 500 | 45 yuan | 68 yuan (imported supermarket) | 28 yuan (e-commerce promotion) |
| Radish cube kimchi | 300 | 32 yuan | 49 yuan | 19 yuan |
| Small packages of ready-to-eat kimchi | 100 | 15 yuan | 22 yuan | 9.9 yuan |
2. Top 5 hot topics (data source: Weibo/Douyin/Xiaohongshu)
| Ranking | Topic content | Number of discussions (10,000) | Related keywords |
|---|---|---|---|
| 1 | Korean kimchi price rise controversy | 125.6 | Inflation, shortage of raw materials |
| 2 | Homemade kimchi VS imported kimchi | 89.3 | DIY, food safety |
| 3 | Celebrities’ Kimchi Recommendations | 76.8 | Korean variety shows and celebrities bring goods |
| 4 | Low-salt kimchi health controversy | 54.2 | Health and nutrition |
| 5 | A new way to eat kimchi hotpot | 42.7 | Recipe innovation, winter delicacies |
3. Proportion of consumer purchasing channels
| Channel type | Proportion | Typical platform | Price features |
|---|---|---|---|
| Cross-border e-commerce | 38% | Tmall International, Kaola Overseas Shopping | Guaranteed authenticity but high shipping costs |
| Domestic e-commerce | 29% | Pinduoduo, JD.com | Lots of promotions |
| Offline supermarket | 22% | Ole', CitySuper | Immediate but at a significant premium |
| Purchasing channel | 11% | WeChat purchasing agent | Niche brand but high risk |
4. Expert opinion: main reasons for price fluctuations
1.Rising raw material costs: South Korea’s local cabbage production has been reduced by 30% due to extreme weather, causing the price of kimchi’s main raw materials to increase by 45% year-on-year.
2.increased transportation costs: International shipping costs increased by 22% compared with the same period last year, directly affecting the terminal selling price of imported kimchi.
3.Consumption upgrading trend: The demand for high-end fermented kimchi (such as Zongjiafu and Qingjingyuan brands) has grown significantly, driving up the overall price.
5. New trends in kimchi consumption in 2023
1.Small packages are popular: The sales volume of 100-200g specification products increased by 75% year-on-year, reflecting the impact of the single economy.
2.The rise of functional kimchi: Products with added probiotics and low-sodium formulas have a price premium of 30-50%.
3.Substitution of domestic products accelerates: The search volume for domestic alternatives such as Sichuan kimchi and Northeastern spicy cabbage doubled year-on-year.
Summary: The current Korean kimchi market has a large price range, with the mainstream price for a 500g package being between 40 and 60 yuan. It is recommended that consumers pay attention to e-commerce promotions (such as the Double 12 event) and try domestic high-quality kimchi as an alternative. In the long term, as the concept of healthy eating becomes popular, functional kimchi may become the next market explosion point.
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